28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Created by Minara El-Rahman and Jasmine Dayal, Mora Cosmetics is a halal makeup line that is clean and vegan. Its mission is to highlight your beauty and make you feel confident in your own skin.

What to Buy: The Satin Sheen Multistick ($25) is a pigmented multistick you can use to give your lips or cheeks a stunning flush of color. It's a lightweight, blendable formula that will give you a natural rosy glow. It comes in three colors: a wine red, a rosy neutral, and a '90s brown.