The Best South Asian Beauty Brands
28 South Asian-Owned Brands Taking the Beauty World by Storm
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The Brand: Shaz & Kiks is created by sisters Shaz and Kiku, who were inspired by their grandmother's recipes. It's a hair-care brand that uses Indian herbs and Ayurvedic oils to create the ultimate nourishing hair-treatment line.
What to Buy: All you need is 20 minutes once a week for smooth, shiny, and healthy hair. The Back to Your Roots Scalp + Hair Prewash ($60) is a creamy, plant-based hair mask formulated with 20 nutrient-dense Indian herbs, oils, and flowers that will nourish your scalp and hair. Just take a scoop of this, concentrate it on your roots, and massage it in, spreading the excess to your midshaft and down. Tie your hair up in a bun, and let it soak in. This formula is great for those with dry, frizzy, or curly hair. If you have a hair type that leans more thin and flat, try the Back to Your Roots Scalp + Hair Prewash For Thin, Flat, or Normal Hair ($60).