The Best South Asian Beauty Brands
28 South Asian-Owned Brands Taking the Beauty World by Storm
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The Brand: Created by Rooshy Roy, Aavrani was built on the foundations of embracing clinically proven, modern-day routines and ancient, all-natural rituals. The brand empowers everyone to embrace and celebrate what makes them unique.
What to Buy: The Moisturizing Hydra-Cream ($38) is an oil-free moisturizer that will infuse your skin with hydration and a silky conditioned feel. It's lightweight and sinks into the skin within minutes but provide a layers of long-lasting hydration. It contains Ayurvedic ingredients such as lychee fruit, which is rich in antioxidants, and tamarind seed, which provides that smooth and conditioned texture to your skin. One editor loves to use it as a primer, an eye cream, and even as a lip balm. Read the in-depth review of the Moisturizing Hydra-Cream.
If you have sensitive or acne-prone skin, the Healing Rose Clay Mask ($39) will calm your skin, diminish breakouts, and soothe irritation. It contains saffron, pomegranate, rose clay, rose water, and pure rose oil. It's an editor favorite — read the in-depth review of the Healing Rose Clay Mask.