28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Created by Venus et Fluer founder Seema Bansal Chadha, Chiji is a wellness brand that aims to help people put themselves first. From crystal-infused candles to crystal facial rollers, these products promote good vibes and remind you to take care of yourself holistically.

What to Buy: Facial massage has so many benefits, including promoting blood circulation and lymphatic drainage. Give yourself a zen moment with the Chiji Opal Face Roller ($30).