5 New Beauty Rituals to Get Behind in 2021

Leave it to TikTok to inspire countless curious skin-care fanatics across the world to rub ice cubes on their bare skin. This unusual beauty ritual is known as skin icing. To some it may sound extremely unsettling, while others may look at it as a refreshing treat. But the real question: is it effective? When it comes to reducing inflammation, technically yes, but direct or prolonged ice-cube-to-skin contact can do its fair share of damage over time or on certain skin types. Instead, we recommend using a cold facial roller or cooling skin-care products like the e.l.f. Cosmetics Mint Melt Minty Fresh Cooling Cleanser ($8) to get a similar effect without the potential risks.