30 Best Asian-Owned Beauty Brands
Stock Your Shelves With These Asian-Owned Beauty Brands
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The Brand: Founded by Vicky Tsai, Tatcha is essentially a love letter to Japanese culture. The products are inspired by age-old Japanese beauty secrets that take a "less is more" approach to skin care.
What to Buy: Tatcha The Dewy Skin Cream Plumping & Hydrating Moisturizer ($70)