30 Best Asian-Owned Beauty Brands
Stock Your Shelves With These Asian-Owned Beauty Brands
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The Brand: Founder Charlotte Cho helped heighten the popularity of K-beauty when she first introduced her brand Soko Glam a decade ago. In the years following, Cho launched Then I Met You after being inspired by "jeong," a Korean concept that refers to a deep connection or attachment shared between two people.
What to Buy: Then I Met You Birch Milk Refining Toner ($32)