What Does Carbon Neutral and Carbon Negative Beauty Mean?
These Carbon-Neutral and -Negative Beauty Brands Are Doing the Most For Sustainability
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Ethique is Gold Standard carbon neutral and on a mission to further that by becoming carbon negative in 2021, with a goal of offsetting 120 percent of emissions. Since Ethique sells solid products, it actually makes the brand very sustainable just through the nature of its product model. One of its shampoo bars has just 8 percent of the carbon footprint when compared with liquid products in a plastic bottle. The company's office is powered by 100 percent renewable energy and all staff travel is offset; in fact, any staff air travel is offset twice. Most of all, Ethique recognizes that being carbon neutral (or negative) isn't the only answer, which is why the brand continually works to reduce its environmental impact.