"The pandemic was hard on all of us, but especially Black women with textured hair that were used to going to the salon to get their hair done and had constant help to care for their hair. A surge of people went natural happened when we were in lockdown and SO many women were having to learn how to care for their natural hair for the first time. We realized that, while Naturalicious products are amazing, there are so many other brands that also have great products, and the real issue isn't a lack of good products but a lack of education.
While the core of our business will always be our products, we have grown into more of an education-based brand that is focused on community and helping people learn to care for their natural hair. Our Repair Your Hair Challenges exploded during the pandemic, and we will begin offering them monthly to keep up with the demand starting in April and in fact even have some of our graduates from previous challenges teaching the new students!"
