"The pandemic has been challenging for everyone on so many levels, from personal to professional. The one thing I've always believed is that, when faced with adversity, you either adapt or die. In other words, you either fight to pivot or you fizzle away.
With Hairitage, I launched the business right as the pandemic started to hit, and I knew that if we wanted to have a fighting chance, we had to lean into the digital side of our business. We amped up our social media campaigns, found amazing influencers to partner with, and pushed our retailer to do the same. At the end of the day, we were able to come out on top! That being said, doing all of that in the middle of a pandemic was stressing my body out, to say the least. As silly as this may sound, turning my daily bath/shower into a spa-like experience helped me unwind and recharge."
