"The biggest realization I've had overall is that there's value in taking time to hyperfocus on what we're creating and putting out into the world without the worry of missing the 'next big thing.'
On a business level, we've learned the importance of being able to pivot. The pandemic pushed back our production timeline and original launch strategy. Instead of a.m.-to-p.m. skin-care duo as a set, we split these up into standalone launches (our evening Mauvaise Herbe Indica Oil debuted in June 2020, and our Bloomrise Sativa Serum followed in December 2020). Having more time to focus on messaging, education, and building a feedback loop with our consumers, one product at a time, helped us develop a separate cult following for each of our products.
Although there might now be a light at the end of the tunnel, we still have quite an uncertain road to recovery ahead. I try to spend time each day reconnecting to the reasons why we started Muri Lelu in the first place. We're on a mission to reflect cannabis in its fullest expression, from the plant's therapeutic benefits, to its historical and cross-cultural impact, all the way to the political reality. We're on a mission to shift the way that the modern consumer thinks about the plant — a meaningful movement that we're proud to be a part of."
