"I've learned how critical it is to have superflexible, agile, extremely proactive team players in the trenches with you. We were pivoting to new strategies on a dime. No plan goes as planned when the unexpected happens. You have to be in lockstep with your team. Those qualities are key for an entrepreneurial company, so I was very lucky that I had my own in-house SEAL Team during this period.
I also learned not to put off the implementation of key systems necessary for the smooth operation of a growing business just because it will be disruptive, difficult, and will naturally be met with some resistance. We had some hiccups because some of our backend systems that connected to the website needed to be updated and we hadn't done that yet. When our web sales saw a sudden spike last March because people weren't able to go to their salons for hair color, sales for our Root Cover Up, as well as many of our other products, went through the roof, and we had to scramble and hit some real bumps along the way."
