After moving to South Beach, he made appointments at every single hair and makeup agency. "They all rejected me, one by one," Josh said. "By 2 o'clock, I was like, 'Oh my God, it's over. There goes my career.'"
Just when he was about to give up on "being a famous hairdresser," and after he took an assistant job at a salon in Manhattan, he peeked over a client's shoulder during her blow-dry session and noticed a handful of binders with subject headers that read Ralph Lauren, Anna Sui, Marc Jacobs, Yves Saint Laurent, and Versace. Turns out, it was the owner of KCD, a fashion services agency based in Manhattan.
Every time she came in, he persisted. "I started grilling her about her job because I was like, 'Forget hair; this will be my in into this world of fashion.' I would have taken a caterer job — anything to keep me around the models and the excitement."
Eventually, he landed a gig in the world of casting, where he stayed for years working for everyone from Marc Jacobs to Louis Vuitton. "That's how I wedged my corner into the industry," Josh said. Slowly, he began forming friendships with the supermodels outside of work and the shows. It's also how he met Bündchen.
While he wasn't working in a hair salon anymore, he did take impromptu appointments for his new friends in the bathroom of his six-floor walk-up apartment in SoHo. "They'd be over and I'd say, 'You should get bangs' or 'You should color your hair dark.' Then they would let me do it, and it kind of took off from there. Everyone talked to each other, and it quietly became where all the models would go to get their hair done."
