Tower 28 Beauty Is Founder Amy Liu's "Love Letter to Los Angeles"

"It was seeing one of my products out in the wild. My family and I had gone out for dinner and there was a woman next to us that we obviously didn't know, and she pulled out a Tower 28 lip jelly and just applied it at the end of her meal. My daughter excitedly asked, 'Does she know who you are?" I responded, 'I'm sure she doesn't.' It was a combination of seeing it in the wild, on a real person that I didn't know, that wasn't my friend and also seeing how excited my kids were."