Tower 28 Beauty Is Founder Amy Liu's "Love Letter to Los Angeles"

"I've always felt that a beach is a place where everybody gets to enjoy a healthy lifestyle and you really do see all different types of people there," she said. "What's presented in the media is different — it's not Baywatch. I wanted to show that it could be a diverse place, and that's where Tower 28 gets its name from: a real lifeguard tower, which is at the intersection of Venice Beach in Santa Monica. It's one of those places where you literally can feel [how diverse it is] when you walk from Santa Monica into Venice, because Venice is grungy, hippy, and urban. Then, there's Santa Monica, which is full of double stroller families and tourists."