POPSUGAR / paid content for / e.l.f. Cosmetics
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I never really fully retired lip gloss, but I plan on wearing it even more now that I'm seeing high-shine Y2K lip looks and tutorials all over Instagram and TikTok. Thanks to upgrades in formulations, these days, most lip glosses aren't so sticky, are offered in way more color options, and have added plumping and moisturizing powers.