Meet the 7 Inspiring Winners From the #elfGameUp TikTok Challenge

Maia, a college student studying communications and biology, wants to bring change to the gaming community's lack of representation of people of color and female creators and would like to produce documentary-style videos one day. Makeup and games will both be hot topics on Maia's streams. As for the winner's favorite e.l.f. Cosmetics products? There are a few, but the Shape & Stay Brow Pencil ($3) makes the cut.