Adriana Isabel Robinson Rivera, who was born in Panama and raised in Brandon, FL, had a history of skin issues ranging from irritation to hives. She quickly realized that she couldn't just use any of the beauty products she found in stores and started formulating her own clean beauty products using everything from shea butter to organic coffee grinds and rose water. After switching over to clean and natural ingredients, Rivera started to notice an instant difference in the condition and appearance of her skin, which led her to create Reina Skincare.
"Sometimes what's natural isn't always convenient and what's convenient isn't always natural, in terms of skin care. However, I believe Reina Skincare is the best of both worlds," Rivera told us. "Our products are handmade, so you don't have to worry about unnecessary chemicals. At the same time, we do believe in skin-care science, so we consult a chemist to make sure our products are effective and preserved without unnecessary chemicals."
Rivera wants to use her brand to help other Afro-Latinas feel seen, represented, and celebrated. "I want people to understand that you don't have to choose if you're Black or Hispanic when you're an Afro-Latina/o. It's not one or the other," she added. "It's both! Both are part of your identity. Let's stop making Afro-Latinas and Afro-Latinos feel like they need to choose."
