12 Dominican-Owned Beauty Brands We're All About Right Now

Founded by Dominican sisters Melissa Polanco and Lissa Martinez, Ella Eve Cosmetics is a makeup brand with the mission to celebrate the diversity of Latinidad. "I feel like now we are starting to see more beauty brands that are emerging and are Latina founded," Polanco said. "Some of these brands are thriving, and that is amazing and inspiring, because they are also opening doors for the next generation. We wanted to be part of the beauty community to inspire others as well and show that no matter what dream or goal they have, they can do it, too." The sisters, who were raised in the Dominican Republic and migrated to the States when they got older, said that despite the Eurocentric beauty standards that were pushed on them, growing up around Dominican women of various skin tones helped them appreciate different types of beauty. As a result, when formulating Ella Eve Cosmetics, the sisters made sure to pay close attention to the shades to ensure the brand felt inclusive.

The vibrant colors in the Make It Your Eva Palette ($26) work for any skin tone but look especially popping on a melanated complexion.