12 Dominican-Owned Beauty Brands We're All About Right Now

"Growing up Dominican has been such a colorful and dynamic experience. Dominican culture is very colorful, lively, and infectious, and we love to extend this energy to our brand," said Mabel Frias, who founded the cosmetic brand Luna Magic Beauty with her sister Shaira Frias. "[The] Dominican community, like many Latinx communities, are very in tune and conscientious about physical beauty. Wearing makeup and a bold lip and our weekly salon visits is part of the many rituals that we are taught to observe from our mothers and other influential women in our lives. We know that for us, taking care of our physical beauty is a form of self-care that should be more celebrated."

One of the brand's bestsellers is the Luna Magic Matte Liquid Lipstick in Gostosa ($8), a weightless liquid lipstick in a universally flattering red shade that looks great against all skin tones. We love the price point, too!