18 Viral Beauty Gifts From TikTok That Are Worth the Hype

Rare Beauty Soft Pinch Liquid Blush ($23)

On TikTok, Selena Gomez is being praised for creating the Rare Beauty Soft Pinch Liquid Blush, and for good reason. The blush is highly pigmented and long lasting, making it the perfect gift for any makeup-lover. "The result is a blended, natural look — no clown cheeks here, I promise," says on of our editors. Get it in over seven shades in both radiant and matte finishes. Read our review of the Rare Beauty Soft Pinch Liquid Blush.