e.l.f. Cosmetics Just Made Creating a Clean Skin-Care Routine So Easy (and Affordable)
:upscale()/2022/01/07/834/n/1922153/48a8f4ba61d88dfdb79bf0.42986189_.jpg)
Good news for anyone who wants to establish a skin-care routine with fewer controversial ingredients without derailing their budget this year. e.l.f. Cosmetics has just launched a brand-new, dermatologist-developed skin-care line, Pure Skin, filled with "e.l.f. clean" product essentials — all of which ring in at $15 or less.
As you may know, the word "clean" isn't universally defined in the beauty industry and can mean different things to different brands. That's partly what can make shopping for ingredient-conscious skin care so confusing. For e.l.f. Cosmetics, "e.l.f. clean" means the product formulas "surpass" FDA and European Union Cosmetic Regulation standards and are free of over 1,600 ingredients.
In general, according to the brand, all e.l.f. Cosmetics product formulas are free of ingredients like parabens, phthalates, sulfates, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. The products in the Pure Skin line are also free of fragrance, which is a huge benefit for those with sensitive skin.
The line currently consists of three daily skin-care products: a gentle, nonirritating cream cleanser; a nongreasy moisturizer; and a hydrating toner. Each formula is infused with oat milk and niacinamide to soothe the skin, minimize the appearance of pores, and even out skin tone, along with other hydrating, nourishing ingredients.
Keep scrolling to learn more about each product and add them to your shopping cart.
:upscale()/2022/01/05/770/n/1922153/936e435a66668b91_pure-skin-cleanser.jpg)
e.l.f. Cosmetics Pure Skin Cleanser
If you're on the hunt for a gentle, sensitive-skin-friendly daily face wash that will thoroughly cleanse your skin from dirt, leftover makeup, and excess oil without stripping it of essential moisture, irritating it, or breaking the bank, e.l.f. Cosmetics is here to help. The creamy, dermatologist-developed Pure Skin Cleanser ($9) is infused with ingredients like oat milk, ceramides, and hyaluronic acid to soothe the skin and support its essential moisture barrier.
:extract_cover():upscale():fill(ffffff)/2022/01/05/772/n/44344577/shop0I77wi.jpg)
:upscale()/2022/01/05/770/n/1922153/62dff7a1a75a0b23_pure-skin-toner.jpg)
e.l.f. Cosmetics Pure Skin Toner
The e.l.f. Cosmetics Pure Skin Toner ($9) is designed to help calm and hydrate the skin even more, thanks to the addition of ingredients like aloe juice, oat milk, and hyaluronic acid. Use it after you cleanse but before you moisturize.
:extract_cover():upscale():fill(ffffff)/2022/01/05/772/n/44344577/shopejaedg.jpg)
:upscale()/2022/01/05/770/n/1922153/b2b310d4389b957a_pure-skin-moisturizer.jpg)
e.l.f. Cosmetics Pure Skin Moisturizer
Speaking of moisturizer, moisturizing is an essential daily skin-care step, so it's important to find a formula that doesn't cause more issues — think breakouts and irritation. The e.l.f. Cosmetics Pure Skin Moisturizer ($12) has a noncomedogenic, fragrance-free formula that's described by the brand as rich yet nongreasy. It's also said to wear well under makeup.
:extract_cover():upscale():fill(ffffff)/2022/01/05/772/n/44344577/shop22jeln.jpg)