61 Winners of the PS Beauty Awards For 2025
2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors
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Maybelline Lash Sensational Firework Volume and Length Mascara ($11)
Like its name suggests, the Maybelline Lash Sensational Firework Volume and Length Mascara is a full-on fireworks show on your lashes — delivering volume that pops, length that gives "who are you?" energy, and zero clumps or flakes. The formula is smooth and coats each lash from root to tip with just one swipe; the wand is uniquely curved to fan out the lashes and give you that full, dramatic effect. It's like false lashes in a tube (minus the hassle). Plus, the gel-based formula hydrates with pro-vitamin B5, making it a mascara that not only delivers bold lashes but also cares for them.