2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors

Anastasia Beverly Hills Brow Freeze Gel ($26)

We're not saying this is the product that'll change your brow game forever, but we're not not saying that. Anastasia Beverly Hills Brow Freeze Gel keeps everything locked in place without feeling like you've glued your eyebrows to your face. Flexi-hold? More like flexi-holy moly. Think of it like your brows in a power pose, but they're still chill. This gel's got that non-crunchy hold we were all waiting for. With a compact, on-the-go applicator and easy-to-use triple-action comb, this product gives you full control.