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Head & Shoulders Bare Shampoo ($11)

There's no shame in our love for Head & Shoulders. (Trust us, dandruff is low on the list of things to be embarrassed about.) That said, even the OGs of flake fighting could use a little zhuzh, which is exactly what the brand did with its new Bare Shampoo. It takes everything you love about the original — dandruff-fighting zinc pyrithione, sulfate-free surfactants, coconut water to hydrate — and adds an eco-conscious twist. The bottle is made with nearly half the plastic of the brand's original packaging and is fully recyclable, cap included (a rarity in beauty). We're officially dubbing this a scalp treatment with a conscience.