61 Winners of the PS Beauty Awards For 2025
2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors
40
Briogeo Style + Treat Soft Power Air Dry Cream ($26)
No hot tools? No problem. Briogeo's Style + Treat Soft Power Air Dry Cream takes your damp hair and turns it into a selfie-worthy "I woke up like this" moment. It fights frizz, adds shine, and smooths like it's got insider info on your dream hair goals. Perfect for when you're in your lazy-girl era or on a hair health journey but still want to look like you've got it together. Whether you're letting your curls do their thing or rocking soft waves without an actual curling iron, this cream makes air-drying an aesthetic. Just apply and let your hair do its thing.