2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors

Pattern Hair Steamer ($169)

Tracee Ellis Ross knew what she was doing with this one: The Pattern Hair Steamer isn't just a tool, it's a whole hair-care routine. This steamer is like a deep-conditioning cheat code for waves, curls, and coils. It hydrates, detangles, and stretches your hair with ease, making wash days feel like a self-care event. The steam softens your cuticles so your hair soaks in all the goodness from your products — all from the comfort of your home. The result? Juicy, bouncy curls that look like they just came back from a tropical retreat.