2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors

St. Tropez Suprême Violet Mousse ($48)

Any self-tanning aficionado knows that skin prep and application technique are only 50 percent of the battle. The other half of faux-glow success comes from the formula. The St. Tropez Suprême Violet Mousse is a foolproof pick. The purple-tinted foam delivers a deep olive tan so natural-looking that even your most skeptical friends will be convinced you just came back from a beach vacay (yes, including our most fair-skinned testers). The lightweight formula dries fast and lasts up to two weeks. Whether you're a tanning pro or a newbie, this one's got your back — and your legs, arms, and everywhere else.