How to Choose Between e.l.f. Cosmetics's Buzziest Mascara Formulas

If subtle yet striking lashes are what you're looking for, the newly released e.l.f. Cosmetics Lash Beats Mascara ($6) might be your best choice. The Lash Beats Mascara wand is designed with a thin, flexible brush that's meant to separate and define each individual lash for a more natural look. According to the brand, the mascara formula is made with fibers that help lashes appear longer. The formula, which is currently available in Black and Pitch Black, is also buildable, so you can continue to swipe the wand through your eyelashes for a more dramatic look. We imagine this mascara would be ideal for creating a no-makeup makeup look.

The e.l.f. Cosmetics Big Mood Mascara ($7) is all about building next-level, super-dramatic volume. Consider it a competitor to the set of falsies you have in your makeup bag. This mascara has a jojoba-oil-infused formula and a fluffy, hourglass-shaped brush that are meant to work together to separate, curl, and plump each lash. We can attest that the result is noticeably lifted, fuller-looking lashes. It's available in three different shades and a waterproof version.

The e.l.f. Cosmetics Lash It Loud Mascara ($6) specializes in volumizing, defining, and lengthening lashes, but creates a slightly less plumped up and lifted effect than the Big Mood Mascara. It's the perfect middle ground between natural and super dramatic. It has a narrow, flexible wand with silicone bristles that work to coat each lash with ease and help prevent clumping. It's ideal for defining lower lashes too. You can score it in Black and Deep Brown.