How to Choose Between e.l.f. Cosmetics's Buzziest Mascara Formulas

The e.l.f. Cosmetics Lash It Loud Mascara ($6) specializes in volumizing, defining, and lengthening lashes, but creates a slightly less plumped up and lifted effect than the Big Mood Mascara. It's the perfect middle ground between natural and super dramatic. It has a narrow, flexible wand with silicone bristles that work to coat each lash with ease and help prevent clumping. It's ideal for defining lower lashes too. You can score it in Black and Deep Brown.