POPSUGAR / paid content for / Ulta Beauty
Black-Owned Beauty Brands at Ulta Beauty
10 Black Beauty Entrepreneurs and the Products That Need to Be on Your Top Beauty Shelf
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With Black Girl Sunscreen, Shontay Lundy created a sunscreen brand that caters exclusively to women of color. She launched in 2016 with an SPF 30 lotion that goes on completely clear, sans that pesky white cast. Her products are formulated with natural ingredients that protect melanin on a sunny day. For skinimalists, the Moisturizing Sunscreen Lotion SPF 30 ($16) eliminates an extra step by doubling as a moisturizing lotion.