10 Black Beauty Entrepreneurs and the Products That Need to Be on Your Top Beauty Shelf

Whitney White cofounded Melanin Haircare with her sister Taffeta in 2015 with the promise to make products without silicones, parabens, sulfates, and other toxic ingredients. The brand works solely with natural ingredients that offer luxurious, high-quality results — with an affordable price tag. The Multi-Use Softening Leave-In Conditioner ($19) is a customer favorite that detangles and rehydrates, increases shine, and works as a leave-in and deep conditioner.