15 of Our Favorite, Top-Rated Foundations at Ulta

The formula packed inside the It Cosmetics Your Skin But Better Foundation + Skincare ($44) is so airy in texture that it's almost velvety to the touch, but its results are even better: with one swipe, skin looks brighter, more even, and not cakey. It's a hydrating option with a natural yet radiant finish for healthy-looking skin. It's buildable with medium coverage. The foundation comes in 40 shades. It's an editor-favorite as well, read our in-depth review of review of the It Cosmetics Your Skin But Better Foundation + Skincare.