A Look at PerfumeTok, TikTok's Trending Scents

Maison Francis Kurkdijan Baccarat Rouge 540 ($325)

One of the most popular fragrances that has skyrocketed in popularity on TikTok, the Maison Francis Kurkdijan Baccarat Rouge 540 is constantly sold out despite its hefty price tag. It's a musky perfume with a mix of woody amber florals cut through with a hint of sweetness that makes for a luxurious splurge.