17 Best Beauty Launches of August 2026, According to Editors
17 Beauty Launches Our Editors Can't Get Enough of This August
15
Squishmallows Wonder Whirl Eau de Perfume ($58)
"A true fragrance wardrobe will support a range of personalities, from days you want to feel mysterious and sophisticated to days you feel more playful and eccentric. This new fragrance is perfect for anyone looking to add a whimsical perfume to their collection. Notes of marshmallow, blue raspberry, and blue vanilla create a light gourmand scent that will remind you of your favorite sweet candy." — Adi Giesey, shopping writer