For Your Consideration: Dylan O'Brien's Blond Buzz Cut

What you see from influencers on Instagram is so often curated to look "perfect," which is why Vanis says her favorite part of Duetch's transformation was when they mussed up her hair and makeup. "Some days we shot her at her high glam, and then we'd be like, "OK, you're taking all your makeup off now and messing up your hair. The makeup artist made her eyes look red, and it was that deconstruction of her character. Those are the parts of an influencer's life we don't see very often, so it felt like a moment."

There's the irony in it all: "It feels organic, even though it's not necessarily. It's a manufactured version of reality."