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Latest Beauty
Over the last year, there's been a noticeable shift in the beauty industry. Minimalist beauty trends have crept their way into every category — from hair, nails, skin, and makeup to even cosmetic and plastic surgeries — replacing the over-the-top, super-in-depth practices that we might have sworn by for the last few decades. Celebrities and fans of the "clean girl" aesthetic on TikTok have been the biggest supporters of this evolution. Some of the reigning minimal beauty trends include milk-bath nails, slicked-back buns, and the supermodel lip — and that's only the beginning.