5 L’Oréal Paris Drugstore Dupes That Are Worth the Hype, According to Social Media

L'Oréal Paris True Match Lumi Glotion Natural Glow Enhancer ($16)

From TikTok It girl Alix Earle to social media's favorite coastal grandmother, Martha Stewart, Lumi Glotion has an impressive following. This drugstore glow primer has been nicknamed a dupe by social media because it works just as well as (if not better than) a popular liquid highlighter that costs nearly three times the price.

The True Match Lumi Glotion is infused with glycerin and shea butter, so it provides lightweight hydration and glow without weighing down the skin with a sticky or greasy texture. As for why this primer is so well-loved: it's multi-use, it comes in four different shades to suit all skin tones, and it costs less than $20. Use it like Earle and reach for a deeper shade to give your complexion a sun-kissed glow, or use it like Stewart and slather it all over your face and body for post-spa treatment luminosity. It can be used before foundation to prime dull skin or as a liquid highlighter on the high points of the face.