For anyone who played with Barbies growing up, McKinnon's doll is likely instantly recognizable with the choppy cut, colorful streaks, and scribbles all over her face. "She looks exactly like the Barbie that got played with way too hard by the child," Primorac says. "All of my dolls in the end always ended up like that. And then you got a new one — that's kind of a cycle of life."
What you may not expect is that McKinnon's look was quite demanding. "That was the lengthiest process," Primorac says. "We knew emotionally what we were looking for, but it took a while until we could actually do it." They trialed a few different versions of the doll before landing on the one you see on your screen. "It was all too gritty, too real, too punk, too fashion — we had to throw away all the rules of beauty and just try and find something that's very childlike and very spontaneous."
