24 Latine-Owned Brands to Shop On Thirteen Lune

Guaia Madre, a skincare company founded by Colombian-born siblings Marcela and Jaime Rubiano, offers botanical-based, science-backed products with formulation inspired by the duo's South American roots and the ancestral wisdom of their people and culture. Their bestselling product on the Thirteen Lune site is Eugenia's Rosehip Oil ($90) — a reimagining of the sibling's grandmother's oil. This product is made with vitamin E, plant-derived squalane, and several oils, including jojoba, rose hip, jasmine, olive, and sea buckthorn. These natural, slowly extracted components help deeply moisturize the complexion, reduce inflammation, and improve the appearance of aging skin by protecting against free radicals and oxidation.