There's something to be said about a minimal makeup look paired with one bolder color to really pop. Bruinsma calls this trend"minimalist accents" and predicts it to be a huge hit this year — especially on social media. "There's been a lot of talk on TikTok about the 'red lip theory,'" he says. The concept suggests that wearing bold red lipstick and nothing else can make your beat look flawless, sans any other products. "While I don't fully agree with this theory, I do believe that nothing brightens the face the way a full swipe of red lipstick can. The same could be said for a bold, sharp eyeliner. Applying one color to bare, fresh skin keeps the beauty effortless and modern."
