Reyna Roberts's Must-Have Products, From Lip Gloss to Boxed Hair Dye

Adore Hair Color ($5)

Roberts started experimenting with different hair colors in high school when she was a wrestler. "There was a tradition where once you get to a certain match, you dye your hair blond," she says. "I didn't do that — I put blond tracks in — but that's when I realized that I loved color in my hair." After experimenting with a range of hues, she settled on her now signature red shade, which she says her parents created for her.

Pro Tip: Don't be afraid to experiment with a few colors until you land on your perfect match. "My parents use a combination of L'Oréal box dyes and Adore hair colors," Roberts says. "Crimson is the main shade, but they sometimes mix a bit of Wild Fire and Cherry Red in there as well."