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Crimped Hair Was Everywhere at the 2025 VMAs
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Latto's Mermaid Crimped Waves

Rapper Latto's take on the trend was all about mermaid texture: waist-length crimps that flowed in soft waves. Celebrity hair stylist Ashanti Lation prepped her hair with SheaMoisture's Coconut & Hibiscus Curl & Shine Shampoo ($10) and Conditioner ($10), then used the brand's SheaMoisture Amla Repair Bonding Oil ($10) for protection and shine. The look was finished with the SheaMoisture Define & Shine Edge Gel ($8) to keep her hairline sleek.

SheaMoisture's Coconut & Hibiscus Curl & Shine Shampoo
SheaMoisture's Coconut & Hibiscus Curl & Shine Shampoo
$10
from amazon.com
Buy Now
SheaMoisture Coconut & Hibiscus Curl & Shine Conditioner
SheaMoisture Coconut & Hibiscus Curl & Shine Conditioner
Buy Now
SheaMoisture Amla Repair Bonding Oil
SheaMoisture Amla Repair Bonding Oil
$10
from amazon.com
Buy Now
SheaMoisture Define & Shine Edge Gel
SheaMoisture Define & Shine Edge Gel
$8
from amazon.com
Buy Now
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