13 Latina-Owned Beauty Products to Shop This Season

The problem I have with most highlighter formulas is how unnatural they can look — too glowy, sometimes even glittery. But Rare Beauty's Positive Light Liquid Luminizer ($26) is different. It gives that lit-from-within radiance that tricks people into thinking the glow is all you. With a wide range of shades to flatter multiple skin tones and an easy, blendable formula, it's one of the most effortless highlighters I've tried.