The Best "Soap Brow" Products to Help You Mimic One of TikTok's Biggest Makeup Trends
- Soap brows gained a lot of popularity on TikTok over the last year.
- It's a brow-shaping technique that involves using a bar of soap to groom your brows.
- There are makeup products on the market designed to help you fake the look.
A bobby pin-meets-liquid eyeliner hack. Euphoria-inspired makeup. Game-changing product discoveries. TikTok is rife with all sorts of fascinating makeup trends that have slowly managed to become mainstream in recent years. Among the biggest to gain popularity on the platform specifically were "soap brows." If you frequent the app, it's likely you've already scrolled past a ton of videos with #soapbrows in the hashtag field, but in case you're still unsure what they're actually supposed to look like, we'll explain.
For starters, the trend gets its name from an eyebrow-shaping technique in which one uses a bar of soap (like the kind you keep on your sink) to groom their eyebrows in lieu of your average brow gel. All you have to do is take a clean spoolie, coat it in soap, and brush your brows in the direction you want them to go. It sounds strange, yes, but we've found the hack to be pretty useful in the past for shaping the brows and keeping the hairs in place for longer periods of time. We're not alone, either: a report from Stylight Insights claims Google searches for the term "soap brows" increased by more than 300 percent in November alone. Not only that, but compared to this time last year, it also saw 1,000 percent more interest in its soap bar and eyebrow brush categories in the last month.
Before you sprint to your bathroom to find another use for that bar of soap (hopefully one that won't dry out your skin), read ahead to check out a useful soap brow tutorial from TikTok, and keep scrolling to shop a few of our favorite soap brow products.
How to: Soap Brows Makeup Tutorial
Best Products For Soap Brows: Anastasia Beverly Hills Brow Freeze Styling Wax
The Anastasia Beverly Hills Brow Freeze Styling Wax ($23) is essentially a pan of clear brow gel that you dip your spoolie into, wipe off the excess, and then comb through your brows. It's an editor-favorite.
Best Products For Soap Brows: Jason Wu Beauty The Bush Tamed Eyebrow Soap
The Jason Wu Beauty The Bush Tamed Eyebrow Soap ($12, originally $14) is a hard wax texture that keeps brows in place without making them feel stiff.
Best Products For Soap Brows: Patrick Ta Major Brow Shaping Wax
The Patrick Ta Major Brow Shaping Wax ($22) is great because it comes in two shades: brown and clear. Use it with a little bit of water or a face mist to moisten the wax before combing through your eyebrows with a spoolie.
Best Products For Soap Brows: NYX Professional Makeup The Brow Glue Instant Brow Styler
Unlike the other products that come in a pan, the NYX Professional Makeup The Brow Glue Instant Brow Styler ($8) is a traditional brow-gel formula, but it holds hairs in place like glue. (Get it?)