10 Just-Launched Target Beauty Products to Add to Your Little Red Basket

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Whether your next trip to Target is a planned errand or a quick weekend pit stop, if you're anything like us, there's a pretty good chance you'll end up browsing many more aisles than you originally intended. There's an even better chance you'll fill your little red basket with a random assortment of products from every department. If your aimless wandering takes you to the superstore's brightly lit, mesmerizingly stocked beauty section, we have a few new product suggestions that might pique your interest. From the new e.l.f. Cosmetics mascara to a gender-neutral body wash to a smart answer to all-over body sweat, these fresh launches are both innovative and buzzworthy. Read on to see and shop them now before they fly off the shelves.

01
e.l.f. Cosmetics Lash It Loud Mascara
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e.l.f. Cosmetics Lash It Loud Mascara

We all know drugstore mascaras can deliver serious bang for your buck. On that front, the e.l.f. Cosmetics Lash It Loud Mascara ($6) is the best six dollars you'll spend in Target's beauty department right now. The new formula is designed to give lashes incredible volume, with bristles that extend in every direction for added dimension. Plus, it's extremely dark and pigmented for those who like jet-black lashes.

02
Function of Beauty Coily Hair Shampoo Base with Flaxseed Oil
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Function of Beauty Coily Hair Shampoo Base with Flaxseed Oil

With a rainbow of gorgeous bottles and formulas that can be customized to your hair's specific needs, Function of Beauty has made quite the impression on beauty-lovers since its launch. Now, the innovative hair-care brand is available at Target, bringing its personalized formulas to all in an exciting new way. Products like the Coily Hair Shampoo Base with Flaxseed Oil ($10) address specific hair types, while a variety of bonus "booster shots" (sold separately) add benefits like strengthening and deep conditioning.

03
Olive & June Nail Art Kit
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Olive & June Nail Art Kit

These days, it's all about the DIY manicure, but if fancy, freehand nail art isn't part of your beauty skill set, not to worry. Products like the new Olive & June Furry Friends Nail Art Kit ($8) make it quick, easy, and cute to dress up your mani. Just choose your sticker, attach it to a single nail or all 10, and seal it in with a clear topcoat.

04
e.l.f. Cosmetics Camo CC Cream
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e.l.f. Cosmetics Camo CC Cream

Instantly color-correcting, natural-looking, and easy to build or layer, the e.l.f. Cosmetics Camo CC Cream ($14) deserves a spot in your makeup bag. Whether you wear the versatile formula every day, or reserve it for your most important Zoom meetings, it's packed with skin-care ingredients like niacinamide and hyaluronic acid that deliver amazing additional benefits.

05
Beloved Patchouli & Orange Flower Bath Bomb
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Beloved Patchouli & Orange Flower Bath Bomb

Chill out and allow yourself to indulge in your personal care routine by replacing your next shower with a relaxing bath. For some added calm — not to mention, amazing aromatics — drop the Beloved Patchouli & Orange Flower Bath Bomb ($5) into your water and watch it fizz and foam. Vegan, cruelty-free, and packed with essential oils, this $5 treat will be even more satisfying than your daily coffee.

06
Megababe Body Dust Powder
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Megababe Body Dust Powder

Contrary to what the deodorant aisle might make you think, your underarms aren't the only place where you might want to curb or control excess sweat. Enter the Megababe Body Dust Powder ($20). This aluminum-free powder is designed to be dusted from "top to toe," absorbing sweat all over your body. Made with lavender and chamomile, it also smells amazing.

07
The Honest Company Gently Nourishing Conditioning Detangler
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The Honest Company Gently Nourishing Conditioning Detangler

Remember the apple-scented detangling spray your mom probably combed through your hair as a kid? Consider The Honest Company's Gently Nourishing Conditioning Detangler ($6) the grown-up version. In addition to separating stubborn knots, the cruelty-free, quinoa, jojoba oil, and sweet almost oil-infused formula delivers a burst of moisture to leave hair looking extra smooth and shiny.

08
Beast Bottle + Everyone Wash Refill
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Beast Bottle + Everyone Wash Refill

It's no secret that disposable plastic packaging can be harmful for the environment — especially for frequently replaced items, like beauty products. This Bottle + Everyone Wash Refill ($20) is gender-neutral personal care brand Beast's answer to that problem. The durable bottle is intended to be a one-time purchase item that you can easily refill. Lightly scented and packed with nutrients, everyone in your household will appreciate this gentle body wash.

09
Mele No Shade Sunscreen Oil Broad Spectrum for Melanin Rich Skin
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Mele No Shade Sunscreen Oil Broad Spectrum for Melanin Rich Skin

Emerging brand alert! Since its fall 2020 launch, Melé has been shaking up Target's skin care department with a much-needed lineup specifically targeting melanin-rich skin. One of our favorite products? The Melé No Shade Sunscreen Oil Broad Spectrum ($20), which provides serious sun protection via a carefully crafted, lightweight formula.

10
Tanologist Sunless Tanning Treatment Body Brush
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Tanologist Sunless Tanning Treatment Body Brush

New from affordable self-tanning brand Tanlogist, the Sunless Tanning Treatment Body Brush ($12) is a softer, mess-free alternative to tanning mitts. Designed to be used with the brand's lineup of body serums and mousses, the brush features a unique shape that fits with the contours of your face and body. The final result is an airbrushed bronzed look any time of the year.