12:30 p.m.: Shoot Time
A proper lunch break often gets lost in Welteroth's day as her schedule is governed by press appointments and Zoom meetings. The shoot day for McDonald's with designer Shareef Mosby (pictured) was accompanied by other projects that she had to travel to New York for, including the promotion of Birth Fund. "That was an insane day, but it was so energizing, being able to reunite with some of my former colleagues and friends from the fashion space," she recalls.
6 p.m.: Wrap and Dinner Time
Welteroth makes a commitment to her family to shut down her Zoom by 6 p.m., and is fully engaged in quality time and dinner with her husband and son.
8:30 p.m.: Bedtime
Due to her extremely long work days that span from 16 to 18 hours, Welteroth usually knocks out by 8:30 p.m. after doing her toddler's nighttime routine.
Naomi Parris is a New York-based fashion and beauty writer with over seven years of experience. She served as an editorial operations associate at PS, specializing in all things fashion. Obsessed with telling stories that merge fashion and culture, her areas of expertise include Fashion Week coverage, daily news, high-profile interviews, shopping roundups, and beauty stories.
