Like a True Businesswoman, Kylie Jenner Turned Her Viral "Rise and Shine" Into Merch

Kylie Jenner Shop
Kylie Jenner Shop
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We may have just discovered that Kylie Jenner is a pop icon in the making, but never forget that, before any of that, she's a true businesswoman. Just days after sending the internet into a frenzy with her "rise and shine" vocals, the 22-year-old Kylie Cosmetics founder is now selling merchandise inspired by the viral moment, because what's the point of becoming a meme if you can't immediately profit off of it?

ICYMI, the moment in question can be found in Kylie's now-viral office tour video. Toward the end of the 16-minute video, Kylie heads to her 1-year-old daughter Stormi's playroom and "wakes her up" from a nap by dramatically singing the words "rise and shine" to her. On Oct. 17, after getting memed and officially acknowledging her status as one of 2019's breakout musicians, Kylie took to Instagram to announce that she's selling "Rise and Shine" hoodies. The hoodies are available in two different styles — one black and one white, both of which have "Riiise and Shiiinnee" printed on them along with a photo of Kylie's face merged into a drawing of the sun.

The "Rise and Shine" Hoodies ($65) are available on Considering her knack for breaking the internet with her products, we definitely wouldn't be surprised if these were to sell out — so get yours before it's too late.