Crowdfunding Is Making Your Pop Culture Dreams Come True

Whitney Port launched her Road to the Runway Indiegogo campaign in September 2012 to raise $50,000 to fund her Spring 2013 NY Fashion Week show. Whitney used incentives for donations, promising that a $5 donation yielded a personal tweet, $30 got fans a gift card to whitneyeve.com, and $750 provided the opportunity to intern with the designer for a week. Despite such perks, Whitney fell short of her goal and received $10,000 through her crowdfunding attempt.