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Madonna opened the 2003 show by singing her hit "Like a Virgin" — she caused a scandal with her performance of the same song at the 1984 VMAs — while dressed as a groom. She was joined by her "brides," Britney and Christina Aguilera, who both shared kisses with the star; the gender-role reversal and lesbian undertones made headlines instantly, and a quick camera shot to get the reaction of Britney's then ex-boyfriend, Justin Timberlake, soon went viral.